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Hey there, I'm Lauren 👋
Product design lead and creative problem-solver specializing in crafting creator and business tools. From early stage to hypergrowth, I help teams build towards north stars, obsess over customers, and optimize for impact.
Work experience
Product Design Manager
Webflow, Remote (August 2024–present)
Leading a team of Product Designers on the Collaborate pillar, helping teams of all sizes build, manage, and optimize their websites securely and at scale. Projects include:
- Realtime collaboration: a fundamental platform shift, making Webflow a multiplayer platform where Designers, Marketers, and Content editors can work in tandem to ship faster. Sets Webflow up to scale user growth, bringing more of the web development team directly into the platform. In private beta, launching October ‘25.
- Granular access control: safely scale content collaboration in Webflow’s CMS, streamlining editorial workflows for large teams, and unlocking Enterprise deals that impact EPD-level KR for number of $100k+ ACV deals.
- Single page publishing (WIP): overhauling rigid full-site publish workflow to support Enterprises
Senior Product Designer
Webflow, Remote (June 2022–August 2024)
Led design initiatives across multiple teams with a focus on collaboration features, including roles, permissions, and access control. Drove skillshares and mentorship programs to level up designers across the org. Projects include:
- Site-specific access: enabling teams to scale safely, protecting sensitive assets from visibility.
- Dashboard vision: north star vision for tailored dashboard experiences by persona. Leveraged by multiple teams for ???
- Overhauling invite <> roles & permissions experience to match pricing and packaging update.
- New Commentor role: bringing less technical stakeholders into the review process.
- Drove skillshares and mentorship programs to level up designers across the org.
Principal Product Designer
mmhmm, Remote (December 2021–May 2022)
- Built video tools for the remote-first asynchronous workforce.
Staff Product Designer